Sales Manager France

Functie omschrijving Sales Manager France

Our client is one of Europe’s largest specialist food companies, serving the chefs and owners of Chinese and Indian restaurants and takeaways, as well as a diverse range of Indian, Pakistani, Bangladeshi, Chinese, African and Caribbean consumers. Our product range includes high quality rice, spices, sauces, edible oils, flour and noodles, which we sell to partners in ethnic wholesale as well as cash and carry, mainstream food service and the grocery multiples. With sales in most major EU countries, we have the capability to supply across Europe. The brands are respected for their quality and authenticity, and are to be found in the best professional and home kitchens.

Role Accountabilities:

  • Deliver budgeted sales and gross margin target for designated group of customers.
  • Develop ‘bespoke’ annual customer plans for every customer to deliver Westmill strategy.
  • Achieve flawless implementation of the Westmill commercial calendar throughout given territory.
  • Develop customer performance by ensuring compliance to agreed ‘outlet standards’, focusing on ‘Pull’ versus ‘Push’ approach.
  • Achieve regular customer ‘trading’ contact, in line with Journey plan.
  • Negotiate and manage annual and ongoing trading, pricing and discount agreements.
  • Champion customer understanding within the Westmill business.
  • Leverage the Westmill Sales Promise and overrider scheme to further develop designated customer group
  • Deliver excellent customer administration

Wij vragen van de Sales Manager France

  • Proven National Account expertise – minimum of 3 years
  • 3- 5 years trading experience in Foodservice / FMCG or Ethnic Trade
  • Fluent in French / English and a good knowledge Mandarin / Cantonese / Vietnamese is a pre
  • open to other Asian cultures and showing a good understanding
  • Must be flexible in being able to work ‘away from home’, on average 3 days a week visiting customers across France
  • attending the period Sales meeting Europe in Diemen NL, visiting Westmill foods sites could be part of the job

Wij bieden de Sales Manager France

  • Fulltime
  • Salary indication €60- 65k including 8% holiday allowance
  • Eligible to incentive schema of max 25% of gross year salary
  • Company lease car


Lars Franken
+31 (0)6 11 29 53 02




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